Bath brand agency The House is to support the South American expansion of the world’s fastest-growing manufacturer of precision dental drill bits.
The House will work with Gloucester-based Prima Dental to produce Brazilian-Portuguese language marketing material, including a new website, market-specific materials for distributors, e-learning modules for travelling sales reps and promotional information for customers.
The contract follows the launch of a joint venture with Brazilian dental product marketing firm Angelus. The joint venture will also look to develop Spanish-language collateral to serve other South American markets. 
The work builds on the House’s award-winning, purpose-led rebrand for Prima Dental, which makes world-leading dental drill bits – known as burs.
The new joint venture, called Prima Dental by Angelus, is the result of a five-year search for a partner to market Prima Dental’s products in South America, one of the world’s fastest-growing dental markets.
The House creative head Steve Fuller said: “Prima Dental is an inspiring UK export success story and we are very proud to continue to help them grow as they expand into new markets. It’s particularly heartening to see that Prima Dental has found a partner in Angelus that shares their belief in the power of purpose and brand.”
At the joint venture launch, a plaque was unveiled in Brazilian-Portuguese and English stating: “This partnership, transposing borders and connecting cultures, is the dream of visionaries who believe that technology and innovation should promote human well-being.”
Prima Dental operates a similar partnership in India.
The House works with leaders to transform businesses with purpose, helping companies to build purpose-led vision and business strategy, values-led culture and creative communication.
