In today’s business landscape, where diversity and inclusion are essential for success, public events like The Welcome Party offer more than just entertainment – they provide a vital platform for shifting perceptions and building stronger, more inclusive communities.
This new event, which takes place in Bristol on 7 November to celebrate the talents and stories of refugees and migrants through music, art and storytelling, is an ideal opportunity for businesses to demonstrate their commitment to social responsibility, diversity and community engagement. 
It presents a unique chance for Bristol businesses to not only attend but to actively participate as sponsors, positioning themselves at the forefront of meaningful social change.
A business case for inclusion: Why sponsorship matters
For businesses seeking to align their brand with values of inclusivity, The Welcome Party offers a powerful avenue for engagement. Bath-headquartered utility group Wessex Water is among those to have already signed up.
By sponsoring this event, companies can showcase their support for diversity and social impact, directly contributing to the breaking down of barriers that often prevent refugees and migrants from fully participating in society – and, by extension, the workforce.
According to Fuad Mahamed, pictured, CEO of organisers ACH – the Bristol social enterprise building a better future for refugees and migrants by providing tailored integration services – businesses play a crucial role in shaping how refugees and migrants are perceived. 
“By partnering with events like The Welcome Party, they can demonstrate leadership in fostering inclusion while also tapping into the diverse talent pools that drive innovation and growth,” he said.
Sponsorship opportunities at The Welcome Party enable companies to connect with the local community, support positive narratives around migration and align their corporate social responsibility (CSR) efforts with real, tangible impact.
Sponsors also benefit from visibility across a range of media channels, reinforcing their brand as a champion of diversity and inclusivity.
Get your tickets: Why your business should be there
Beyond sponsorship, attending The Welcome Party provides businesses with the chance to be part of a significant movement that challenges misconceptions and promotes a positive narrative around refugees and migrants.
By buying tickets, companies can provide their teams with an inspiring experience that aligns with internal diversity and inclusion goals, while fostering a deeper connection to the local community. 
The event itself, which is being staged in The Mount Without on St Michael’s Hill, pictured, offers a platform for networking with like-minded organisations and community leaders and it serves as a space where businesses can engage in meaningful conversations about social impact, talent inclusion and community partnership.
Fuad Mahamed added: “We want businesses to not only attend but leave with a renewed commitment to building inclusive work environments where everyone’s potential is recognised and valued.”
Driving policy and perception change: Your role as a business
By taking part in The Welcome Party, businesses will not only enhance their community presence but also play a part in influencing broader social and policy changes. Events like this help shift public perceptions, fostering an environment where policies supporting refugee and migrant integration are more likely to gain traction. By sponsoring or attending, businesses can lend their voices to these conversations, advocating for inclusive policies that benefit both society and the economy.
“When businesses take the lead in supporting refugees, they’re not just helping individuals – they’re shaping public opinion and influencing policy at a larger scale,” Fuad Mahamed points out.
This is a powerful opportunity to drive long-term change and demonstrate that your business is invested in a more equitable future.
Join us in building a more inclusive future
As preparation take place for The Welcome Party, the invitation is open for businesses to get involved – whether by purchasing tickets for your team or stepping up as a sponsor. This event is more than a cultural celebration; it’s a movement toward a more inclusive society where diversity is embraced and businesses have a key role to play in making that vision a reality.
Don’t miss this opportunity to be part of a transformative event. By attending or sponsoring The Welcome Party, your business can help break barriers, foster inclusion and contribute to a brighter, more equitable future for all.
For sponsorship inquiries or to buy tickets, click here. Bath Business News’s sister publication Bristol Business New is media partner for The Welcome Party.
