National luxury bedroom furniture brand Feather & Black has opened its first store in Bath, demonstrating the city’s continued ability to attract upmarket retailers despite widespread turmoil on UK high streets.
Feather & Black has moved into a vacant store on Northumberland Place, pictured, previously occupied by fashion retailer JOY, transforming it into a haven for stylish bedroom lovers.
The outlet’s offering ranges from Scandinavian, boutique hotel and modern colonial to Parisian and countryside hideaway. The store features room settings designed to inspire shoppers with looks they can easily achieve at home.
Feather & Black, founded in 2004, has 18 stores across the UK, including in Bristol, with plans to expand. The group has not escaped the crisis affecting the traditional retail sector, which this week claimed 31 House of Fraser stores – more than half its entire portfolio.
Last December Feather & Black was rescued from collapse after administrators carried out a successful sale of the business.
Under the terms of the sale, Swedish beds manufacturing firm Hilding Anders acquired 17 out of a total of 20 Feather & Black stores. The three remaining stores were closed.
Bath’s traditional retail heart of Milsom Street and its surrounding area has been affected by the retail shake-out, with a number of national chains pulling out of the city.
Feather & Black’s new Bath store also includes a wide range of crafted furniture, linens, accessories and lighting.
Feather & Black head of retail Gemma Reynolds: “We’re delighted to be bedding down in the beautiful city of Bath and we’re looking forward to showing locals how to snooze in style. We believe the ultimate bedroom should combine style, comfort and practicality.”
The Bath store also has its very own mattress studio where sleep experts are on hand to advise shoppers which mattress will suit them best. Its luxury mattresses are made with revolutionary pocket-spring technology and from mattresses grown and hand stitched on its Yorkshire farm and factory. It also uses ethically sourced timber and bed linen made from 100% cotton.
