Monahans, the South West’s largest independent accountancy firm, today unveiled a full rebrand to mark its next growth phase.
The firm, which has eight offices including in Bath, Trowbridge and Chippenham, has been advising local firms since the 1890s.
Monahans described the new brand identity, pictured, as “a visual modernisation” that aligned with the evolving needs of its existing and potential clients in post-pandemic, digitally transformative times.
The vibrant new look and feel demonstrated a fresh approach to innovation and adaptability while staying true to its historic commitment to clients, Monahans said, with the vivid purple designed to stand out from the established sector while also injecting purpose and progression into the brand.
The rebrand comes as Monahans continued to go from strength to strength, despite market turbulence caused by the pandemic.
Last year it won 420 new clients and took on eight senior team members while online visitors grew ten-fold thanks to its innovative post-pandemic hub.
The platform drew on the depths of the team’s commercial and specialist insight, enabling Monahans’ network to make informed decisions during a time when uncertainty was widespread.
Receiving, on average, 500 daily visits, the campaign bolstered website traffic and grew Monahans’ social media following by more than 25%.
The hub will now evolve alongside the rest of the branding to enable customers to focus on growth, rather than just survival.
Accompanying the rebrand, Monahans has also today joined Prime Global, the award-winning, international association of independent accounting and business advisory firms.
Monahans managing partner Simon Tombs, pictured, said: “Today’s rebrand marks the start of an exciting new era for Monahans.
“As the country, and the rest of the world, grapples with continual changes and challenges, Monahans’ ambition is to guide businesses and individuals through the next potential hurdles with confidence, clarity, and commitment.
“Our new brand signifies, for both Monahans and our clients, an invigorated sense of looking forward. While the past two years have been incredibly turbulent, now is the time to bravely take strides towards a brighter future.
“For more than 100 years, Monahans has been by the side of businesses and that is where we will always be.”
Over the next 12 months, Monahans aims to grow the business by at least a further 10%, maintaining its reputation of being a collaborative, innovative, and trusted business adviser.
Monahans’ range of specialised services includes corporate finance, audit, tax consultancy, business recovery and insolvency, digital cloud accounting, payroll, HR services and probate.
