Four former workers at Bath publishing house Future have launched an innovative new boutique content marketing agency.
Vivid, formed by Jayne Caple, Rob Abbott, Steve Hulbert and Sean Atkins, promises to provide agile, highly engaging marketing and is already winning clients, thanks to the expertise of its founders.
Managing director Jayne said: “We no longer believe in the traditional agency model.
“Big agencies are big bureaucracies, rigid in the face of an ever-evolving media landscape. We believe traditional ‘time-tested’ methods can get in the way of modern customer engagement, so we decided to find a better way.”
Through custom magazines, mobile marketing, video production, tablet and online publications, websites and email, Bristol-based Vivid takes brand ideas from strategy and concept to launch and evaluation quickly and effectively.
It has already gained four clients, most recently winning a competitive pitch to provide a marketing review and strategy for prestigious Bristol-based tech experts Computerworld.
Steve, who is commercial director, said: “Our boutique content marketing approach brought a level of passion and a helped us establish a real connection with the Computerworld team.
“The genuinely bespoke thinking that was applied to Computerworld’s marketing brief demonstrated just how individual each client need is. We listened, really listened, and formulated a unique strategy which the board clearly appreciated.”
The team have decades of experience between them – in their previous roles they worked on a roster of international blue chip brands including Sony, Tesco, O2, Virgin, Fender Guitars and Autotrader, as well as membership organisations including The PFA, Musicians’ Union, and GMB Union.
Career achievements include producing award-winning branded content that has been recognised at the International Content Marketing and DMA awards, as well as the Digital Impact Awards.
Content director Sean said: “We’re incredibly excited to be able to offer clients the kind of personal service and world class content expertise their brands deserve.
“Applying agile thinking to strategy, creation, delivery and results is the difference between good and brilliant content. Vivid are going back to the roots of brilliant content marketing.”
Pictured, from left: Steve Hulbert, Sean Atkins, Jayne Caple and Rob Abbott
