Bath-based integrated marketing agency AgencyUK has rounded off a successful year with five wins at the prestigious Drum Network Awards, including the coveted Chairman’s Award for its work with Welsh lamb.
AgencyUK also took home awards for Agency Creative Team of the Year, Crisis PR Strategy, Food and Drink Campaign of the Year for Welsh lamb, as well as Southern Marketing Business of the Year for the third year running.
The Drum Network Awards, now in their seventh year, recognise excellence in agencies across the UK. They were held at the Emirates Stadium in London.
AgencyUK’s Social & PR division was established in April this year and the team has already won a number of new business wins including a Christmas campaign for charity Send a Cow, Ladbrokes Bingo and Wentworth Puzzles.
AgencyUK social and PR director Lucy Aston: “We are particularly thrilled to have won the Crisis PR campaign of the year for our work to promote Welsh lamb during a ‘perfect storm’ of troubles.
“The strong pound as well as increased competition from overseas markets meant that farmgate lamb prices were lower than in previous years. Our ‘royal success story’ campaign revealed the top-secret recipe of HRH Prince William’s favourite Welsh lamb burger and generated 170m positive opportunities to see a piece of coverage in just over a week, creating incredible consumer demand at a very difficult time for the industry.”
Philippa Gill, brand marketing executive at Hybu Cig Cymru, the body responsible for promoting Welsh red meat, said: “We are delighted with the outcomes of AgencyUK’s campaigns this year. The results have not just come through in the awards we have received, but also in the engagement levels and enthusiasm from consumers for Welsh lamb.”
AgencyUK creative director Zane Radcliffe is delighted with his team’s award. He said: “We’ve put in place an entirely new creative team in 2015, bringing together experienced leading lights alongside some of the best young talent in the industry. We’re thrilled to have our work recognised so quickly on the national stage.”
The Network Awards build on recent success at The Cream Awards, where AgencyUK took home six wins from six nominations.
Pictured: AgencyUK’s winning team collect the Chairman’s Award at the Drum Network Awards
