Bath creative agency Mr B & Friends has partnered with UKTI South West, the regional arm of the Government’s export advice service, to host a half-day workshop next week for businesses looking to develop their brand in international markets.
The event, called Advanced Brand Management: How to maximise competitive advantage, is aimed at helping medium-sized businesses compete in overseas markets by maximising their brand’s impact with potential customers and creating an outstanding impression with an overseas audience. 
It will look at topics such as:
- Positioning a brand in a target market
- Looking at how a brand name will be received– and whether it is appropriate?
- Use of colour and imagery and how they can impact on a brand in some regions of the world
- Enhanced customer experience techniques to encourage brand engagement
The workshop takes place next Tuesday, November 11, at The Aztec Hotel & Spa, Aztec West, Almondsbury, Bristol, BS32 4TS.
For more information contact UKTI South West Events on 01275 370 849, or email events@uktisouthwest.org
